Thursday, June 4, 2015

Learning a New Word: "Pulchronomics"

A quiet day without clinic, so went to see my accountant about the GST. Afterward, went to Starbuck and read a book I bought in Kinokuniya. The book is titled "In Your Face" with the subheading "The hidden history of plastic surgery and why looks matter". Although written for the public, it was an entertaining and educational read for any doctors who perform aesthetic facial surgery. In page 124, I learnt a new word "pulchronomics". The term can be defined as the economic advantages of looking attractive. Pulchronomic appears to be a key factor in the mushrooming of aesthetic procedures in the last decades. With the increased competition in marketplace, looking attractive and young allow ones to get more customers and retain jobs these are especially true for those working in the beauty lines. No surprisingly, quite a number of my patients are either beauticians or cosmetic sale persons. 

Picture 1. A beautician before and after upper and lower blepharoplasty. 

Picture 2. A sales woman of a cosmetic counter. 
Before and after upper and lower blepharoplasty. 


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